As a consultant to churches around the country, I ‘dig’ great communication. It is with that in mind, that I have prepared a Ministry Research questionnaire that helps me get to know you and/or your organization better. Some of of it probes deep, some of it seems rather surface, but it is all in an effort to help me get acquainted with you in such a way that we can develop a well balanced, holistic and strategic plan to communicate the right message to your target.
Please take the time to thoughtfully fill this out (leave stuff blank if you are unsure and notate as such) and email it back at your convenience. Or, simply call us (1.417.861.2182) to have me or one of my account managers walk through it with you.
Thank you...and may the favor of God be upon you!
Keith Locke
Name of business or organization:
Business address:
Your email address:
Best phone numbers for reaching you: Office Mobile Home Fax
What is your ministry/practice (the organization)?
What role(s) do you carry within the ministry/practice?
Who else are key decision makers in the ministry/practice?
How long have you been preparing for it or practicing in it?
Size of your ministry/practice (internally, by people)?
Size of your ministry/practice (externally, by influence)?
What is your current tagline or motto if any? (if applicable)
What is your current mission statement? (if applicable)
What is your current vision statement? (if applicable)
What is your current image statement (if applicable)? This would be your metaphor for ministry...
In your own words, describe yourself or your ministry in one sentence?
In two words?
In one word?
How did you or your team arrive where you currently are...or how has your past shaped your present?
Is there a story that is unique to you or your ministry?
What is your ministry name presently or are you looking to name it yet?
What is the reason behind the name, if you have one already?
Internally, is the ministry perception most strongly defined by: Select One A Person A Generation A Tradition or set of A Story A Mission A Time A Place
Externally, is the ministry perception most strongly defined by: Select One A Person A Generation A Tradition or set of A Mission A Time A Place
What has been the first most important influence on the path of the ministry? Events? Books? Scripture Passage? People? Other? (explain)
What other influences have been the strongest?
What are your top 3 favorite authors? (inside or outside the ministry circle)
What are your top 3 favorite speakers? (inside or outside the ministry circle)
What are your top 3 favorite brands? (inside or outside the ministry circle)
What are your top 3 favorite musicians? (inside or outside the ministry circle)
What are your top 3 favorite products? (inside or outside the ministry circle)
What are your top 3 favorite website's? (inside or outside the ministry circle)
What are your top 3 favorite ministries?
If your ministry/brand was akin to another person’s by comparison, who’s would it be?
What ministry or individual have you been most influenced by (outside of Jesus of course)?
What are you or your team members currently reading?
What is your or your organizations mission?
How is that translated into practice?
In regards to the ministry, what do you pray the most for?
What is the primary vision you or your team is fueled or captivated by?
What is the primary idea you or your team would want the ministry to be marked by?
What efforts are you making toward that end?
What values do you or your organization run by?
What is your primary activity in ministry (at present)?
What should it be (if different)?
What disciplines are you currently involved in (physical, mental, spiritual)?
What disciplines do you aspire to be involved in (physical, mental, spiritual)?
What is your preferred mode of communication (personally)?
What is your preferred mode of communication (organizationally)?
What (as you see it) are your greatest strengths?
What (as you see it) are your greatest weaknesses?
What (as you see it) are your greatest opportunities?
What (as you see it) are your greatest threats?
What does the target audience (those who would benefit from the activity of your ministry) look today? Demographic, Psychographics and/or General Cultural/Environmental Commentary
What are their greatest perceived needs (as they see it)?
What are their greatest perceived needs (as you or your team see it)?
What (as you see it) are their greatest strengths?
What (as you see it) are their greatest weaknesses?
What (as you see it) are their greatest opportunities?
What (as you see it) are their greatest threats?
What history do you have with branding/marketing your ministry/practice?
What role does it carry (from the standpoint of priority)?
What kind of budget is allotted for it?
What kind of time is allotted for it?
How are you currently conveying your story? (print/online/in person/other)
What aspect of your message (if you have one currently) needs development or refinement?
What aspect of your image (if you have one currently) needs development or refinement?
How do you want your or your organization’s image to be seen in 2 years?
How do you want your or your organization’s image to be seen in 5 years?
How do you want your or your organization’s image to be seen in 10 years?
In one sentence, pertaining directly to our services, what do you hope to accomplish with us internally?
When do you want this accomplished by?
What message do you most want your audience to hear from you?
What thought do you most want them to think about you?
What feeling do you most want them to feel about you?
How do you want your audience to be impacted in 2 years?
How do you want your audience to be impacted in 5 years?
How do you want your audience to be impacted in 10 years?
In one sentence, pertaining directly to our services, what do you hope to accomplish with us externally?
What do you most like about what you do?
What do you least like about what you do?
What do you or will you wear to work?
If money were no defining factor, what would you be doing?
Has this exercise been helpful to you?
Do you think it to be a waste of time?
What question has not been asked that you wanted to be asked?
Please tell us anything else we need to know about this project.
